The National Safe Boating Council’s new social change marketing initiative focuses on making wearing a life jacket a routine behavior for boaters and others who spend time on the water. “Wear It Out” is part of the Safe Boating Campaign, an annual worldwide effort focused on responsible boating.

“Wear It Out shows the passion that boaters have for the water, so much so that our advertising depicts boaters wearing their life jacket even when doing day-to-day activities – such as walking a dog, brushing their teeth, or eating out with friends,” said Yvonne Pentz, communications director of the National Safe Boating Council, a national catalyst for recreational boating safety. “It’s a play on the phrase ‘Wear It Out’ so that boaters never forget the right gear and they’re always ready for boating. Sometimes you can’t turn off your inner boater.”

Read more at https://safeboatingcampaign.com/news/safe-boating-campaign-challenges-boaters-to-wear-it-out-to-win-a-prize/.