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New Fishing License Study Shows R3 Drives Increases
July 8, 2019

The national trend in fishing participation shows an increase in license sales during recent
years, but not every state has shared in this growth. Some states have grown sportfishing participation at a rate that outpaces population growth, while other states have struggled to increase fishing participation. While there are many different factors that affect a state’s fishing participation rate, there are common factors for growth shared by many states. This project employs multivariate approaches for 12 states to identify which factors had the greatest positive and negative effects on fishing participation rates over a 25-year period. By determining which factors drive increases and decreases across states and then identifying those that can be influenced by state recruitment, retention and reactivation (R3) efforts, we can improve R3 approaches and strategies resulting in greater license sales and participation.


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