With vacations, summer camps, and youth sports canceled by the pandemic, more people have bought boats for some summer fun that allows physical distancing from strangers while staying close to home. About a third of those buyers have never owned a boat, according to the National Marine Manufacturers Association. “In the era of social distancing, the percentage of first-time buyers in 2020 is up across almost every segment, especially watersports and smaller cruising boats — in other words, boats that are particularly appealing for family recreation,” says Ellen Bradley, senior vice president at Discover Boating, an NMMA publication. “New data reinforces that more Americans are taking to the water, which shows an unprecedented increase in boat sales this summer as people are seeking safe, outdoor recreational activities to enjoy together.”

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